Reporting

Meta ad performance, keyed by meta_ad_id · reconciles to Ads Manager

Zest Marketing API · System User Non-PHI island

Last 14 days

Spend

$5,210.00

Impressions

584.8K

CTR

1.47%

CPA

$24.69

ROAS

7.02×

Spend & ROAS

daily · account timezone

Spend / day ROAS (right axis)

Meta connection

Awaiting token

Brandzest

App ID1234•••890

Scopesads_read

Token•••• —

Last sync—

The token is an SSM SecureString at /foundry/adops/zest/…. The dashboard only ever sees status + last-4 — never the token.

By ad

6 ads · identity via ad_map

Ad	Mapping	Spend	Impr.	CTR	Results	CPA	ROAS
Hairloss UGC v3 Sales — Prospecting	Mapped	$1,840.00	214,500	1.45%	74	$24.86	8.0×
Founder Story 30s Sales — Prospecting	Mapped	$1,520.00	176,200	1.37%	58	$26.21	6.5×
Before / After Carousel Sales — Retargeting	Mapped	$640.00	58,900	2.19%	41	$15.61	11.0×
Ingredient Explainer Sales — Prospecting	Unmapped	$512.00	61,400	1.12%	12	$42.67	3.0×
Testimonial Reel Sales — Retargeting	Mapped	$430.00	39,700	2.04%	22	$19.55	7.0×
Promo (imported) Sales — Prospecting	Unmapped	$268.00	34,100	0.89%	4	$67.00	1.5×
Brand total		$5,210.00	584,800	1.47%	211	$24.69	7.02×

Preview of app/adops/reporting — a static mockup, not the running dashboard. Styled with the creator-ad-verse@v2 palette + type (orange hsl(19 82% 51%) primary, warm neutrals, Teodor serif display + Söhne). Every column maps to a real ReportingRollup field; ratios (CTR / CPA / ROAS) recompute from summed counts. Mapped vs. unmapped comes from ad_map (identity-at-publish) — foreign ads stay first-class, never filename-matched.